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This week's assignment:
Teams were to create an insert for the
Los Angeles Times newspaper for
SmartMouth mouthwash, with access to a
photo shooting session and print services. The team with the best insert
as judged by the SmartMouth executives would win the task.
In the boardroom
As the final showdown loomed, Tim observed that,
"There's no denying I'm in the hot
seat." But things were even hotter than he anticipated when
Arrow uniformly criticized his splintered loyalty in the boardroom. Mr.
Trump and
Ivanka were both troubled by the fact
that Tim claimed there was no conflict in having a personal allegiance
to Nicole on top of his bond with his team.
Things got worse from there. When it became clear that neither
James nor
Stefani would be fired, Tim lit into
Frank, calling him an uncreative (if
hardworking) guy who just "runs
errands." When a
rankled Frank tried to defend his work
on the project, Mr. Trump bluntly dismissed Arrow's effort as a
"piece of crap," and noted
that the suddenly contentious team only liked each other when they won.
But in the end, Trump's hugely negative assessment of Arrow's
performance in no way exonerated Tim.
"Nicole HAS become a distraction,"
said Trump winding up for the big finish.
"But you lost the task because of your
bad ideas. Tim,
you're fired."
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Commentary
- Prologue: Tim's loyalty has been questioned ever since the eve of Angela's firing.
- Task:
- Kinetic project manager: Heidi
- Arrow project manager: James
- Winning team: Kinetic
- Reason for win: According to the executives, the team used an eye-catching shape to their insert, focused on the use of the product throughout the day, and kept the message clear and simple.
- Solid performance recognition: The SmartMouth executives used Kinetic's insert as their ad in the next run of the Los Angeles Times.
- Reward: An in-mansion visit with their significant others (Kristine's husband, and Heidi's and Nicole's mothers), including a meal prepared by Kristine's husband, Ludovic Lefebvre, who is a well-known chef in the Los Angeles area.
- Losing team: Arrow
- Reason for loss: According to the executives, the team had a complicated and ineffective brochure. The front page made the people look like they were tired (as opposed to needing mouthwash), and the scientific chart was difficult for people to understand.
- Pre-boardroom: Tim met Nicole and her mother through the hedges, with Nicole commenting that her mother is the most loyal person Nicole has ever met. Nicole asked her mother for advice about her relationship with Tim, and her mother told Nicole to focus on the work tasks. The executives thought that James was a good leader and that Stefani was confident and presented herself well.
- Boardroom drama: Trump told Arrow to compare their ad with Kinetic's ad. In addition, Trump and Ivanka jointly grilled Arrow due to a number of fatal errors.
- No action: Neither James nor Stefani were liable for the loss per Trump's findings.
- Disciplinary action: Frank made a number of errors during the making of the ad, and Tim displayed disloyalty per James. When asked if he would choose to keep Frank or Tim, James chose Frank.
- Sent to boardroom: No final boardroom
- Fired: Tim for being disloyal to his team and for allowing a relationship to distract him from the business tasks
- According to Trump, the whole team performed poorly in this task.
Lessons Learned
- Don't let distraction or conflict sideline your team.
- Team dynamics are fluid; distractions and conflicts are
common. Managing a team that is working well is far different
from managing one in conflict. Desperate times require decisive
leadership. As the team leader, you have responsibility to deal
with distractions because conflict and lack of trust can spread
through your team like a disease.
- What do you do as a leader if your team has conflict?
- Leaders need to step in with focus and structure to deal
with the conflict openly, fairly and compassionately and help
the team move on by setting clear boundaries and expectations.
Arrow wallowed in its distraction. James, as the leader, did
little to help his team move past it. He said he was "disgusted"
but failed to help the team heal or come back together with
focus.
- Trust and loyalty are critical to team performance.
- Without trust, teams will flounder and fail to get past the
normal "storming" phase of team development. Leaders need to
spend time and energy helping their teams develop trust or
mending it if trust is broken. This requires courage and time
spent working out personality differences and issues. The goal
is to help team members be open and vulnerable with each other.
The bottom line for Tim was that his team didn't trust his
agenda. They assumed he was on Nicole's side vs. their side.
- Know where your loyalties lie.
- There is an old saying that we tend to judge ourselves by
our intentions and others by their behaviors. Our perception of
others' intent is directly related to how much we trust them.
Get clear about your own intent. Ask yourself if you are truly
focused on a win for your team vs. other motives (like trying to
position yourself to get the glory or, in this case, get the
girl). Declare your intentions to help others and get clear
about your true motives to lessen the likelihood of
misperceptions. Stefani showed her loyalties clearly when she
saved Tim from a major presentation wardrobe malfunction,
anticipating that he needed his suit (he was stuck in his pjs
from the photo shoot with no time to run back for the suit). She
could have thrown him under the bus (after all, he is her
competitor), but instead she did the right thing for her team
and brought him his suit. Almost always, a win-win for your team
will translate into a win-win for you, too.
- Don't let your team get bottlenecked.
- Again, we see an Apprentice team fail to do an adequate job
of creative brainstorming, and going with the first idea
presented with enthusiasm.. Arrow should have spent more time on
the creative process. The team failed to generate alternative
ideas to consider and failed to evaluate the idea against
criteria for success. Arrow's outcome might have been different
had it considered other possibilities.
- The ability to stay in touch is essential today, not
optional.
- Keep your cell phone charged! Stefani's phone battery died
just when she needed it the most - in the minutes before her
team was to present. Tim, who couldn't get back to the mansion
to get into his suit, was trying to reach her. He got lucky when
Stefani brought his presentation clothes to him and saved the
day, but it was a close call for him and his team.
- Execution counts.
- A weaker concept won this week because it was executed more
professionally. Arrow's plan to show people from all walks of life
in their insert was smarter than Kinetic's decision to depict just
three young women - themselves! Yet Kinetic's insert won because of
its superior production.
- Have a backup plan.
- Arrow paid no attention to contingencies. Frank tried to
persuade the team to try another angle (realizing that the shot
was questionable) but his team turned against him for suggesting
a change at the last minute. Too bad; they might have won had
they tried an alternative.
- Tell people what you think, even if it seems too late.
- In the end, doing so gave Frank an advantage edge over Tim in
the boardroom firing. After the photo shoot, Frank expressed doubts
about the wisdom of his team's "man in the street" promotional
concept. He was speaking up too late in the process - but didn't he
turn out to be right?
- Don't let your heart get ahead of your head.
- There may be a time when an office romance will tempt you.
But if your career really matters to you - and your romantic
interest's career too - think carefully ahead of time. Tim's
romance had him painted into a career corner. He had to push his
ideas aggressively to prove his loyalty to his team - but that
also made him likely to be fired if his team lost. And that is
just what happened. After Tim was fired, he turned to the camera
and said he was "a fool" to let a romance kill his chances of
being the next Apprentice. He was right - but it was far too
late to save himself.
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© 1998-2007 Maureen
Moriarty/Seattle Post-Intelligencer |
| The Report Card |
Kinetic:
- Effort --
- Performance --
- Creativity --
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Arrow:
- Effort --
- Performance --
- Creativity --
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