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EPISODE TWELVE LESSONS

  This week's assignment:

Each team was to prepare promotional materials for selling condominiums for the second tower to be constructed as part of the Trump International Hotel and Tower in Las Vegas. Teams had access to the demonstration suite and were given graphic artists to assist them. Trump would decide which teams would win and continue to the next task, and which would lose on this task.

In the boardroom

Trump favorite Heidi said she wouldn't blame Mr. Trump if he fired her and, as usual, he followed her advice. Then, Trump spared Frank and returned to Kristine and Nicole. Napping Nicole was spared when Trump turned to her hardworking but typographically challenged teammate: "Kristine, you're fired." And then there were four. In keeping with the Vegas theme, they were four of a kind: All former members of Arrow.


Commentary

  • Prologue: Trump conducted another twist: James, Stefani, and Frank were told to move back into the mansion. Trump also directed that the six remaining candidates divide themselves into three teams with two members each. Henceforth, there would be no more project managers and no more Tent City.
    • The resulting teams were: James and Stefani, Kristine and Nicole, and Heidi and Frank.
    • Kristine thought that she was in Heidi's shadow, since the two always worked together. To prove to Trump that she had her own strengths, Kristine chose to pair up with Nicole.
    • Both Heidi and Frank were the original project managers from week 1.
    • Donald "Don" Trump, Jr. assisted Trump in judging this task.
    • Trump initially stated that he would fire both members of the worst team on this task.
  • Who succeeded at the task: James and Stefani
    • Reasons for success: As their presentation was first, Trump noted that both the presentation and additional material would be tough to beat by the other teams. Their theme was "The Height of Luxury." After the presentation, Heidi complimented it by saying she was "100% impressed."
  • Reward: There were no rewards, except that James and Stefani were guaranteed slots in the final two weeks of the job interview.
  • Who failed at the task: Heidi and Frank; Kristine and Nicole
    • Reasons for Kristine's and Nicole's failure: Nicole had difficulty starting the video presentation, prompting Trump to ask James to help her. Their theme was "Las Vegas is Turning Gold." Trump noticed that the contact telephone number on the brochure of Kristine and Nicole was different from that on the brochure of James and Stefani. Trump requested that James and Nicole step out of the boardroom to verify which telephone number was correct. After calling both numbers, James and Nicole verified that the brochure of James and Stefani contained the correct number, while the brochure for Kristine and Nicole contained the incorrect number.
      • Trump noted that getting the telephone number wrong was a critical error. Kristine admitted to this error.
      • While Nicole was outside, Kristine argued to Trump that Nicole slept while Kristine designed the brochure. Kristine displayed lack of teamwork by talking poorly of her partner behind her back. Kristine thought of herself, and not of her team, by picking Nicole over Heidi to work with in this task. Kristine thought that she would be the star player of the team composed of herself and Nicole.
    • Reasons for Frank's and Heidi's failure: Frank's and Heidi's presentation video did not have any sales point, unlike the other teams. Heidi stumbled and rushed through the two-minute oral introduction before the video, and she failed to mention their sales point. Their brochure did not contain any photographs, but only long text passages which Trump compared to a book that no one would read. Heidi seemed to lose her confidence in this task. When they were asked what the theme of their presentation was, Heidi said "World Class Luxury" but later contradicted herself by saying it was "World Class Amenities." Also, the presentation made this theme unclear, and Heidi forgot to articulate their theme. Lack of a theme was a major criticism of the presentation.
      • Heidi and Frank engaged in heated argument, and Frank accused Heidi of changing the subject and being dishonest to Trump and Don, Jr. Heidi revealed that the brochure was done 15 minutes prior to the boardroom session.
      • Don, Jr. stated that Heidi was contradicting herself.
    • Change of heart: With both the Heidi/Frank team and the Kristine/Nicole team failing the task, Trump opted to fire one candidate from each team, holding the one fired liable for the failure of the task.
  • Fired: Heidi for excessive dishonesty in the boardroom and Kristine for utilizing the wrong telephone number on the brochure
    • Heidi stated that the task failure was the worst in her career and that she would agree with Trump 100% if Trump chose to fire her solely based on this task. Trump fired Heidi immediately after she made this comment.
    • Without warning or preface, Trump then immediately fired Kristine. Kristine protested that she was not given a chance to defend herself. Nonetheless, Trump considered her publishing an incorrect telephone number on the promotional brochure to be the critical reason to send Kristine home without delay.

Lessons Learned

  • Support good ideas from other members of your team.
    • You will shine too! When Stefani suggested "The Height of Luxury" as their theme, James was quick to recognize the soundness of her concept. He supported it at every step as they used it to score a critical win.
  • The devil is in the details.
    • Even if you possess big ideas and exceptional smarts, one stupid mistake can cost you your career. So do sweat the small stuff. When Kristine printed the wrong toll-free contact number on the back of her team's brochure, she committed a true "firing offense" that caused Mr. Trump to show her the door.
  • The higher the stress, the more you need to focus.
    • It was surprising that Heidi, who is very smart, wiped out in this task. Let's use her failure as a reminder to hone in and focus harder when the going gets tough. Heidi lost focus, got buried under piles of information and created an over-packed brochure that Mr. Trump called a "novel."
  • If it is your fault, accept the blame.
    • You might get fired, but lying in a last-ditch effort to save your neck will only make you look as unprofessional as Heidi did in her final moments this season. Too bad, when you consider the many talents she displayed in the early weeks of this season! In the boardroom for the firing, Heidi refused to openly say that she was responsible for her team's shoddy brochure. When her evasiveness was challenged by her teammate Frank, she tried to save herself by lying. It was this flip-flopping that exposed her lack of professionalism and brought her down.


© 1998-2007 Maureen Moriarty/Seattle Post-Intelligencer

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