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This week's assignment:
Teams had to sell special on-the-spot front-of-the-line passes and
discount season passes at
Universal Studios Hollywood theme park
using Adwalker, an advertising and media platform worn by its operators.
The winning team would be the one with the most sales. As noted by
James, this was the first task in this season where both teams had to
compete in the same area for sales.
In the boardroom
In the boardroom,
Angela wasted no time in blaming
Nicole's sexy roller skate sales-force concept for Kinetic's failure.
The PM said Kinetic was pushed off course by Nicole's enthusiasm, which
only served to beg the question: Where was Angela's leadership and why
didn't she redirect the team?
In a temporary reprieve, Trump changed the topic to Tim and Nicole's
romance. The mogul asked who was in love with whom, which caused blushes
and giggles all around. Trump then suggested to Nicole that Tim may have
been disloyal by not making the case for her to stay with Arrow.
"If he never fought for you, drop him."
Nicole admitted that Tim's lack of support deeply troubled her, too.
Trump then circled back to the main question:
"Is Angela a leader?" He
didn't get the answer he wanted from
Kristine and
Heidi, who damned Angela with faint
praise as a good teammate. The implication of their assessment
troubled Trump.
"How do I fire an Olympian?"
he said of the hockey triple-medalist and one of his personal favorites.
"I'm trying to keep you. I feel guilty
about firing you," he said. But as the PM on a failed task, a
resigned-sounding Angela had few options and little defense saying,
"I'll take the blame for this one."
"You have to," Trump
replied. "Angela,
you're fired."
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Commentary
- Prologue: Trump directed James to send a member of Arrow to Kinetic since Kinetic was "decimated." With no volunteers, and with James stating that Frank and Stefani were invaluable to him, he picked Nicole to go. Nicole felt this choice was personal to send her to team Kinetic and said she will do anything to win this task to show James that he is wrong. With Tim and Nicole now on opposite teams, the two had several discussions throughout the episode over the hedge separating the pool from Tent City. The teams meet up at the Grauman's Chinese Theatre with Trump and Ivanka.
- Kinetic project manager: Angela
- Arrow project manager: James
- Winning team: Arrow
- Reason for win: Arrow used a fixed booth with signage and offers of free water bottles with the sale to draw customers at the entrance to the park. They also aggressively went after customers that were waiting in line to talk to Kinetic players and were able to take the business away from Kinetic. They earned over $32,000 in sales.
- Reward: A private helicopter ride above Los Angeles.
- Losing team: Kinetic
- Reason for loss: Kinetic, while using some sex appeal and being more mobile by being on roller skates, they were not aggressive in retaining the customers from Arrow's pitch. They only sold about $25,000.
- Nicole predicted correctly that Arrow would be using large signs and sales pitches during Kinetic's brainstorming session for this task, and argued they needed to do something to counter it, which eventually resulted in the idea for using roller skates to be mobile.
- Sent to boardroom: No final boardroom.
- Fired: Angela for poor quality leadership. Trump ultimately held Angela liable for the loss (the margin was approximately $7000). Ivanka also said afterwards Angela never gave them a reason to keep her and fire somebody else.
- After both teams heard the results, Kinetic was upset with Arrow's aggressive tactics of "stealing" customers away, but Trump dismissed this and said it was strictly business. Angela continued to argue this in her defense during the boardroom, though admitted that it would have not countered the entire $7,000 difference in sales.
- Angela pointed out that Nicole was the one who came up with the roller skating idea.
- James said that Nicole was the weakest link in his team out of members from Arrow.
Lessons Learned
- How are you being measured?
- In business, it's important to be clear about your
objective. In this task, the teams were measured purely by the
numbers. Arrow understood this and adopted a winning strategy to
sell, sell, sell. However, Angela made a good point in the
boardroom that had this been a qualitative task -- in other
words, had Universal executives measured success on how their
brand was represented -- Arrow likely would have been docked for
their questionable sales tactics. Trump had no problem with what
Arrow did, noting there was "nothing illegal or immoral."
- Be careful with office romances.
- If you are going to have an office romance, be clear that at
work the priority is business. I wouldn't bet on either Tim or
Nicole to be Trump's apprentice, as their eyes are now off the
ball and on each other. They also have let their romance
interfere with their teams' focus. Now that they are having
trouble, both teams are affected by it. When workplace romances
go south, everyone in the vicinity is affected.
- Know whom to trust.
- The audience knows that Tim has lied to his team. He went
behind their backs to warn Nicole that James was planning to
target whomever had the roller-skating idea in the boardroom.
Frank was on to him and confronted him about it. Tim compounded
his disloyalty by lying to Frank, saying he just told Nicole
good luck. Once trust is lost, it is very difficult to recover
(in business and romance). I predict this will be a major issue
for this team.
- Make your case clearly.
- If you are going to explain something, you have to be clear,
concise and direct. Angela failed to do this when Trump
challenged her about whom he should fire. And if your team
didn't succeed, as the leader you should take responsibility for
the loss.
- Leaders need to make tough decisions.
- I give James credit for making a tough decision. He could
have copped out and flipped a coin. Instead, he wisely weighed
the merits and strengths of his team members versus making it a
popularity contest.
- Don't ignore feelings.
- James said business is more important than feelings. But
feelings provide us with valuable information regarding the
importance and meaning of situations when we are facing
decisions. Ignore them at your own risk, even in business.
- Is it truly the best idea?
- Angela did nothing in her leadership other than be
agreeable. She never questioned Nicole's idea of the roller
skates. On roller skates, the girls looked like part of the
attraction feeding people into Arrow's kiosk. Angela failed to
facilitate a team process to consider other ideas or agree on
the best one. The lesson here: Be careful not to let
enthusiastic people carry the day. Effective leaders test ideas
and consider alternatives with their team.
- Being adaptive is a winning strategy.
- Arrow did a great job of being nimble and kept adapting to
the market pressure. Though they were initially stunned seeing
Kinetic on roller skates, they responded with scrappy and clever
sales ploys. Though Kinetic had greater opportunity to be in
more places through their mobility, they stayed in front of
Arrow's table and failed to maximize their own advantage.
- Grow from your failures.
- We often learn the most from our own failures, so instead of
beating yourself up or casting blame elsewhere, reframe your
mistakes as learning opportunities. Angela said, "When you lose
you learn more about yourself." Wise words, indeed.
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© 1998-2007 Maureen
Moriarty/Seattle Post-Intelligencer |
| The Report Card |
Kinetic:
- Effort --
- Performance --
- Creativity --
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Arrow:
- Effort --
- Performance --
- Creativity --
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