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In the boardroom
Trump asked his associates to weigh in. Carolyn was blunt and
said that the whole team did poorly. George said that he was disappointed in
how little the team seemed to know about their prospective customers.
Ereka saw her opening and went for it. She said that she agreed with
George and that she had asked
Nick to research a potential customer that they were meeting the next
day, but that
Nick refused.
Nick brushed the accusation aside and said that he did eventually look
at the company's website, but found no value in it. Then he proclaimed
himself a great salesman; however, Trump wasn't buying any.
Nick then took a shot at
Ereka and said that she blew it by getting flustered in front of the
team.
Ereka denied the charge and said that the only thing she was doing was
fixing
Nick's mistakes.
Donald had heard enough. After
Ereka said she was sending
Katrina back up to the suite,
Donald sent
Bill,
Nick and
Ereka into the lobby. George thought it was either
Nick or
Ereka who should be fired.
Donald was disappointed with how little rapport
Nick seemed to have with his clients.
George
thought that the way
Ereka became unglued was even worse.
Donald called the three back in, and, almost immediately,
Nick and
Ereka started sniping at each other.
Bill wisely tried to stay quiet. But
Donald called him out and asked
Bill who he thought should be
fired.
It took some prodding, but eventually
Bill admitted that he thought that
Ereka should be the one to go.
Ereka was shocked.
Donald said that he had no idea why
Nick thought he was such a great salesman. But
Donald thought that
Ereka did even worse by letting her emotions rule her. He said that
Ereka got frazzled at the end of the task and Trump felt that she didn't
choose to bring
Katrina in now because the two were friends. So, Trump delivered his
famous line and
Ereka was fired.
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Commentary
-
Identify the
Obstacle.
-
It took more than country charm to solve Protege's
woes in this episode. Manhattan merchants proved tough nuts to
crack as spring water sales trickled out a case or two at a time.
Neither Omarosa's smooth talk not Amy's alluring numbers persuaded
purchasers to think big. Finally Troy had what he called a
'moment of clarity', and realized that the problem wasn't price or
product or marketing . . . the problem was one which was familiar to
anyone attempting to rent a New York City apartment: space.
Customers couldn't take large shipments of water because they simply
had nowhere to put it. All the persuasive selling in the world
couldn't add square footage to cramped shops. Once the real
obstacle was identified, Troy could set his inventive intelligence
upon it and divine a solution. "We're missing the boat," he
told his teammates. "We don't have to just do a one-time
delivery." Soon Troy sewed up the deals for just-in-time
delivery of small orders over several consecutive weeks.
Versacorp was crushed and Troy's star shone bright in the boardroom.
"Watching him adapt tells me a lot about his personality," said Amy
as she sized up a competitor who proved more formidable with every
passing task. "He reads people well and figures out what
tactic sells best." Trump said it best when he said, "Troy's
doing a damn fine job."
-
Demand Loyalty.
-
Bill
vowed not to forget it after Katrina and Ereka ganged up on him on
the last task. "Dupe me once, shame on you," he said.
"Dupe me twice, shame on me." When Ereka brought Bill back to
the firing line this week, Bill paid her back with interest.
Asked by Trump who should be fired, Bill chose Ereka rather than
Nick. "You sold me out, Bill," Ereka complained as she headed
down the elevator. "No, I didn't," he replied. "You have
short-term memory."
-
Beware
Overconfidence.
-
Nick brushed off Ereka's order to educate
himself about the next day's customers. The cocky copier
salesman thought he knew everything there was to know about closing
deals, but New York City merchants proved him dead wrong. When
Versacorp finished behind Protege, Nick had plenty to answer for;
his overconfidence had been a killer. Although Nick
self-confidence ultimately saved him in the boardroom, a dose of
humility might have kept him from being there in the first place.
-
Control Your
Emotions.
-
Trump has often said that passion is
essential for success. But if you're not careful, runaway
emotion can be hazardous to your professional health. Ereka
came unglued in this episode, and the task slipped away along with
her self-control. The first sign of trouble came during the
planning phase, when she let her personal conflict with Bill
prejudice her against his good ideas; she shut him down instead of
capitalizing on his experience in building new businesses.
Next she became visibly upset--almost tearful--right in front of
Carolyn when the team's paperwork was in shambles at the task's
final deadline. Finally, and fatally, she protected her friend
Katrina by sending her up to the suite when everyone, including
Trump, knew she belonged in the boardroom. Ereka's loss of
composure lost her the opportunity to become the Apprentice.
Lessons Learned
Use Resources Strategically
"Work quickly, and keep the tools unlocked. Share both tools and
ideas." - Hewlett Packard mission statement
- Identify and exploit non-cash resources.
- Spend money only as a last resort.
- Get supplies you need without paying full price for them whenever
possible.
- Look for ways to attract the attention of potential customers
without paying for advertising.
- Try to find people who will work for you for free.
- Manage your own time and the time of your employees effectively.
- Improve your relationships with existing customers.
Gold Stars:
***
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| The Report Card |
Protege:
- Effort --
- Performance --
- Creativity --
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Versacorp:
- Effort --
- Performance --
- Creativity --
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