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This week's assignment:
This week began with the Synergy team desperately needing a
comeback after last week's embarrassing performance, and with several of its
members disappointed over the fact that their colleague Brent had not been
fired after the second task.
Assigned by
Mr. Trump to create a retreat for GM
dealers to learn about the 2007 Chevy Tahoe, both corporations shifted into
high gear. Wrapping their event around the concept "Nature Refined," Synergy
planned an outdoorsy event replete with rock climbing, fly fishing and the
last minute addition of golf-cart racing. Gold Rush opted for sexy
spokesmodels, standup comedy and horse and buggy rides, but the
lack of a unifying big idea doomed their effort.
Right off the bat,
Lenny stirred up an unholy war with his
colleagues by criticizing
Dan and
Lee's decision to skip the task to
observe the Jewish holiday. "I'm Jewish
like other guys," said Lenny, "but I didn't use this for an excuse not to
work." Dealing with Lenny was the first of many challenges for Gold Rush PM
Theresa. Meanwhile, Synergy coped with
Brent's surprising return from the
boardroom (and
the exits of Pepi and Stacy) by charging
full speed ahead into the task, led by
Andrea.
Team Synergy easily won by directly and
creatively targeting Trump's success criteria. Members chose an interactive
theme of "Nature Refined," with activities suited to sportsmen while also
showcasing the car. Team Gold Rush, however, missed the mark and had no
identifiable theme. Led by Theresa, the team tried but failed to deliver a
"classy" retreat with horse and buggy rides (didn't the automobile replace
these?) and a golf contest with a green that was more dirt than turf. Adding
insult to injury, the crude comedian they hired offended participants with
the kind of jokes better suited for raunchy strip clubs. Worse, they
completely blew the criteria to inform attendees about the Tahoe, leaving
this critical task, at the last minute, to hired models.
In the boardroom
Victorious Synergy's adrenaline-fueled reward was a chance to
swim with the sharks at Long Island's
Atlantis Marine World, while Theresa,
Tarek and Lenny faced corporate predators
in the boardroom.
Theresa forced Tarek and Lenny to face
Donald Trump in the firing session when in reality it had been Charmaine who
had been responsible for two of the major blunders committed by the team.
Though Lenny and Tarek clearly both stumbled in the task,
Mr. Trump chalked up defeat to a poor concept,
poor leadership, and failure to bring into the boardroom the person most
responsible for their failure, and
fired Theresa.
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Lessons Learned
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The Good:
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Defusing the loose cannon:
Andrea, Synergy's project manager, executed a flawless strategy
of assigning troublemaker Brent non-critical tasks. She put
Brent on garbage detail and research while keeping him away from
other team members. That was a smart strategy given Brent's
history of infecting his team like a virus.
- Problems are opportunities: A skeet-shooting
activity over the park's lake fell through. The problem? The
park ranger tells you it's against park rules to shoot a
12-gauge shotgun over little Jimmy's head while he's fishing
with Grandpa. Synergy adapted with a creative alternative --
offering a golf cart race activity. What the team leader did not
do was point fingers nor allow the problem to create strife.
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The Bad:
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Giving authority and then
taking it away: Theresa gets credit this week for providing us
with the "how not to do it" leadership example. She initially
gave Tarek responsibility for the creative focus of the event,
saying she had faith in him, and then cut him off at the knees,
taking back decision-making authority. When he tried to
influence her, she interrupted and overrode him. She then failed
to support him with needed resources when he wanted to buy
AstroTurf for the golf green. That is a common leadership
mistake: delegation in theory. They give responsibility away but
fail to back their people, and then can't understand why their
people are frustrated and ineffective. When you delegate, you
also should empower, provide necessary resources and support
their decisions. Offer yourself as a resource, but don't
micromanage individuals who have proved they are truly capable
and committed. It is a losing leadership strategy.
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Unify, don't divide: An
entertainment stage headed for disaster when the necessary power
was forgotten. The simple solution was to bring in a generator.
But it was accomplished at the expense of team camaraderie and
respect. Leader Theresa allowed Bryce to personally attack and
belittle workhorse Lenny, in charge of setting up the stage. Not
surprisingly, that resulted in a major rift on the team and
ultimately affected performance. A leader's responsibility is to
unify a team, not divide it. A true leader needs to be capable
of understanding the reasons for failure and to adapt.
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Winners adapt vs. losers point
fingers: How do you measure success? Teams need clarity about
how success will be measured. Gold Rush did not put together a
plan to effectively address Trump's success criteria. Activity
does not necessarily equate to achieving desired results.
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The Ugly:
Failure to de-escalate emotions: Theresa did not manage her emotions
well or the emotions of her teammates Bryce and Lenny. By
definition, emotional intelligence is how well we handle our
emotions and the emotions of others. Theresa gets a failing grade
for forgetting the old adage -- praise in public, chastise in
private. Her failure to resolve a minor problem and de-escalate
upset teammates resulted in aggression and serious deterioration of
team relationships and performance.
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Remember the objective:
Gold Rush seemed to forget that part of the evaluation was based on
demonstrating product knowledge that would be passed on to the
dealers. Some of these details are pretty technical, but Gold Rush
decided to entrust the delivery of the information to some
eye-catching female models. They looked nice, but couldn't describe
the features of the Chevy Tahoe. Even worse, Gold Rush stifled any
enthusiasm that the dealers had by treating them to a comedian's
off-color routine that laid a brontosaurus-sized egg. Unfortunately,
it was pretty apparent that no one screened the comedian's material
in advance. In addition, a bit of rehearsal would have shown that
the models would have problems describing the attributes of the new
vehicle.
The bottom line: For any promotional effort, the
objectives need to be specified at the outset and they must be kept
at the forefront. All of Gold Rush's activities needed to be aimed
at maximizing the positive impact on the dealers' evaluations. All
they needed to do was ask, "What's the likely impact of these things
on the dealers?" They might have even contacted some dealers
independently to find out about some best practices from other
retreats the dealers might have attended.
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Dress up the venue creatively:
The park setting for the promotional events was not very attractive.
In many places, there was no grass. Synergy did a better job of
decorating the area and of incorporating more impressive events,
such as rock-climbing, that weren't so dependent on the availability
of lush grounds. Synergy even planned a skeet-shooting event, which
was nixed due to park regulations. However, the team quickly
regrouped and put on a race for golf carts.
The bottom line: In many episodes of "The Apprentice",
the teams have to stage events in places that are less than ideal.
However, with some creativity and some elbow grease, the settings
can be transformed. Creativity is facilitated if there is some sort
of overall theme for the creative endeavor. That's where Synergy had
a significant edge with its theme of "Nature Refined."
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Direct credit — and blame —
where due: Theresa tried to make it seem
as though Lenny was largely responsible for the team's failure
because he had not made arrangements for a generator to supply
electric power at the venue. Lenny countered by saying that getting
a generator was never his job. Indeed, there was never any
indication that Lenny had been asked to get a generator. In fact,
Lenny had to do most of the set up for the event on his own.
Thesesa's other whipping boy was Tarek, whom she accused of botching
the mini-golf activity. However, it was Theresa who vetoed Tarek's
idea to lay artificial turf and create a better putting/chipping
surface.
The two most disastrous aspects of Gold Rush's corporate retreat
were the responsibility of Charmaine. It was she who brought in the
models to do the product information sessions. It was also Charmaine
who signed the comedian and paid her $1,700 for a comedy routine
that completely alienated the dealers in attendance.
The bottom line: Perhaps Theresa's desperation in the
boardroom clouded her thinking, but her failure to bring Charmaine
into the firing session was the last straw. A good manager has to be
able to objectively assess the reasons for success and failure.
Endangered species list
Michael (Synergy) comes off the
list, primarily because his team scored such a convincing victory. The
following people are on this week's endangered species list, based upon
the likelihood that they will incur Mr. Trump's wrath in the near
future:
Charmaine (Gold Rush): She was
clearly the weakest link this week, and was very fortunate that Theresa
kept her out of the boardroom firing session.
Brent (Synergy): Although he has
been treated unfairly by his teammates, he didn't provide much value to
his team this week. Note that if his team continues to relegate him to
trivial tasks, it will be that much easier for them to say that he
didn't contribute anything if the team loses. Brent would be well
advised to roll the dice and volunteer to be project manager — he has
nothing to lose at this point.
Lenny (Gold Rush): He's tough, and
it appears that he has struck a positive chord with Mr. Trump. But he
can be abrasive and intolerant, and he may force his teammates into a
"love him or hate him" dichotomy.
Commentary
Dan and Lee, two members of the Gold
Rush team, announced prior to this week's task that they would have to
miss it in order to observe a Jewish holiday. Lenny, who is also Jewish,
accused Dan and Lee of making a decision that was "stupid" and of using
the religious holiday as an excuse not to work. Given that Lee had
volunteered to be the project manager in the previous task, and had led
his team to a victory, it's hard to imagine that he was simply looking
for a reason to take a break.
As it turned out, Mr. Trump's lieutenant, George Ross, also missed this
task due to the Jewish holiday, which begged the question, "If Mr. Trump
can allow his people to observe religious holidays, why can't Lenny?"
The truth is that it's not unusual for people from a variety of faiths
to be absent from work in order to observe religious holidays. Modern
corporations typically have personnel policies that accommodate these
situations. Instead of criticizing employees who want to honor their
religious traditions, managers should take a lesson from Mr. Trump,
accept these occasional absences, and make adjustments to compensate for
them.
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| The Report Card |
Gold Rush:
- Effort --
- Performance --
- Creativity --
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"Why didn't you use Lenny as your
comedian?" |
Synergy:
- Effort --
- Performance --
- Creativity --
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