Apprentice 101 from Season 4

David J. Urban, Ph.D., P.C.M. is Professor of Marketing and Director of the Survey and Evaluation Research Lab at Virginia Commonwealth University. He is a Professional Certified Marketer who has 25 years of experience in marketing and marketing research. He has also won eight national awards for teaching excellence, and the Outstanding Faculty Award from the State Council of Higher Education for Virginia. He is a frequent speaker at meetings of business and professional organizations, and has been quoted regularly in local, regional and national media.  He will be commenting on both the Trump and Stewart episodes of the Apprentice for Richmond.com.

American Management Association (AMA), the world's leading membership-based management development organization, has brought together its leading experts to provide viewers with practical advice that they can apply in their own workplace. Each week, AMA will post management and leadership lessons based on issues raised on "The Apprentice." For more information, visit www.amanet.org.