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From aboard his private jet, Donald Trump
welcomed us all back to New York City. Trump provided a quick update on Bill
Rancic - the candidate who fought his way to become The Apprentice last
season. Bill is now hard at work overseeing the construction of Trump
International Hotel and Tower in Chicago. Donald also laid out the ground
rules, which will work much like the previous season. Eighteen candidates
will battle over fifteen grueling weeks for the chance to work for Trump as
the head of one of his many companies. Each week, the candidates will
compete in a business task, working with some of the largest companies in
the world. And at the end of each task (you know it), someone will be fired.
After the dust clears, only one candidate will survive the ultimate job
interview to become The Apprentice!
All eighteen
candidates arrived at Trump Tower and went to the waiting room, just outside
of the infamous boardroom. The candidates form a diverse group. Some have
Ivy League degrees while a few have only a high school diploma. What they
all have in common is success and drive. (Click
here to meet the candidates.) But in a room packed full of highly
qualified business people, Raj, in his red pants, two-toned leather shoes
and bow tie, stood out. And as far as personality, Raj was certainly full
of... confidence. Once the candidates entered the boardroom, Trump welcomed
them to New York, "the meanest city in the world" and "the greatest place in
the world." Trump introduced his trusted associates, Carolyn Kepcher and
George Ross. As before, the two would act as Trump's eyes and ears during
the tasks. Trump said that the candidates would be broken up into two teams
and, like last time, it would be the men versus the women. For each task,
the teams would elect a Project Manager to lead them. Trump then revealed a
twist. He said that the Project Manager of the winning team could not be
fired the following week, no matter how his or her team performed.
The group headed
upstairs and entered their lavishly appointed suite (complete with a
three-hole putting green, a $100,000+ kitchen, and a basketball court).
Next, the group introduced themselves to each other and took a taste of the
good life, sampling champagne and caviar. Wes toasted to the men defeating
the women. In an interview, Ivana said that she thought Wes was too
sarcastic and asked, "Who wants to work with a guy like that?" Then, the two
teams split off and read their first assignment. Each team would have to
permanently give up one member to the opposition - and that person would
become the Project Manager for the first task. Just when it looked like the
reluctant men would have to draw a name from a hat, Bradford volunteered to
switch sides. On the other team, Pamela volunteered to lead the men. Next,
it was time for the teams to pick their names - something that would
represent them and convey their strength and power. The women's team, led by
Bradford, voted for the masculine "Apex," while the men's team, with Pamela
at the helm, voted for the somewhat feminine "Mosaic." Several of the men
weren't happy with the name and Raj was particularly vocal. In an interview,
he called "Mosaic" a "fruity-toot name" that said "nothing." Jennifer C.
also thought that "Mosaic" wasn't very masculine and she couldn't wait for
the men to tell Trump that it was their team name.
The following day,
everyone met Trump at the Toys R Us in Times Square. As the first order of
business, Trump asked each group for their team name. Bradford announced,
"Apex." Trump said, "Good name." Then Pamela declared her team's name,
"Mosaic." Trump asked incredulously, "Mosaic?" - which drew laughs from the
other team. Trump minced no words and said, "Wow, that's awful." Before
getting down to business, Trump commented on the cane Raj was wielding
because Raj looked like he had two perfectly good legs (yes, added to the
red pants ensemble, Raj was sporting a decorative cane). Trump then
described the first task. Each team would have to develop a brand-new toy
for Mattel - the largest toy manufacturer in the world. The teams would work
with designers to produce a prototype, which would then be play-tested by an
unforgiving focus group composed of kids. Mattel executives would then
decide which team had created the best toy.
Pamela led Mosaic's brainstorming session
at Mattel headquarters. John suggested a backpack/water gun; Wes pitched a
magnetic fish tank and Andy passionately
plugged Crustacean
Nation - an oceanic version of Mr. Potato Head - a lobster torso with
interchangeable appendages. The others jumped on the crustacean bandwagon.
Everyone contributed ideas. But Rob seemed to be unable to get into the
conversation. In an interview, Wes said that Rob didn't feel he was part of
the creative process. When Rob finally did manage to jump in, he pitched the
idea of an electric eel with removable appendages. But that idea was shot
down since the others felt it was odd for an eel to have appendages. In an
interview, Rob said that he would always do what's best for the team, even
if that meant hanging back a little bit.
Apex, led by
Bradford, had their own brainstorming powwow. At first, the women seemed to
be pitching girl toys for boys (like an Easy Bake Oven for boys). In an
interview, Bradford said he worried that the women would not be able to
understand what little boys want in a toy. Bradford pitched a remote control
football head. The women weren't sold on it. Maria raised the issue that not
all kids would be into sports. The women pitched another idea: a remote
control car with interchangeable parts. But Bradford stuck with his idea.
And in opposition to many on his team, he said that he was making "an
executive decision" and was going with the football head. Maria was a bit
frustrated, to say the least. In an interview, she said, "I thought to
myself, if I could just get my hands around his throat... his jugular... I
would absolutely take him out right now." When Apex met with the Mattel
design team, Bradford pitched his football head toy. The designers said that
they had seen something similar before and didn't think the product would be
a success. Bradford then backed off his brainchild and pitched a remote
control car with interchangeable parts (yes, the idea that the women had
come up with). The designers really liked it. They said they'd have to pull
an all-nighter, but they would produce a working prototype of the toy.
The next
day, a group of kids determined the fate of both teams. From behind a
two-way mirror, Apex, along with George and a few Mattel executives, watched
as the kids were introduced to the
Metamorphor - a remote control car with interchangeable parts. The kids
immediately liked the toy and all ran up to take a closer look. The kids had
fun changing parts and racing (as well as crashing) the vehicle. Crustacean
Nation, from the minds of Mosaic, did not generate as much excitement. When
the same group of kids saw the action figure, one kid was unimpressed and
didn't run up to take a closer look. Behind the two-way mirror, Pamela
(standing next to Carolyn and the Mattel executives) commented that one of
the children had a "mini Dumb and Dumber" haircut. In an interview, Chris
said that the comment was not the thing to say in front of executives whose
customers are kids.
Later, while Apex was waiting to hear who had won the task, Stacie J.
grabbed a Magic 8 Ball and asked if her team was going to win. Everyone
played along at first, but Stacie J. didn't stop. She kept asking the 8 Ball
questions and announcing the answers, long after the others seemed
interested. Then she yelled to some of her team members who didn't seem to
be listening. The rest of the group seemed confused and uncomfortable, but
Stacie J. kept talking and no one seemed to understand her. In an interview,
Stacie J. said that everyone was being distant and even anti-Stacie. In her
own interview, Sandy said that Stacie J. completely lost control and brought
the team down. Sandy even went so far as to say that without a doubt, the
next person to be fired off of their team would be Stacie J.
Finally, it was time for the Mattel executives to render their verdict. They
said that Crustacean Nation was too similar to some toys already on the
market. On the other hand, they thought that the Metamorphor built well on
their current line of remote controlled vehicles. But most importantly, the
kids really liked playing with it. The clear-cut winner was Apex! For their
victory, the team would dine with Donald and his fiancÈe, Melania, in their
home atop Trump Tower. As for the losers, Mosaic would get leftovers and a
trip to the boardroom - where someone would be fired. Trump also told
Bradford that, as Project Manager of the winning team, he could not be fired
the following week.
Apex spent an evening at Trump's lavish home eating a gourmet meal and
Mosaic spent the night in, licking their wounds. Later, the members of
Mosaic fretted about the upcoming boardroom. Pamela was worried that she was
an outsider among the men. Rob was concerned that Pamela would say he didn't
contribute. And Andy worried that his youth would make him a target. But, as
a nationally ranked debater, Andy promised to "take out" Pamela in the
boardroom, if necessary.
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