This paper will summarize the India’s Political Socialization and Political Culture. In India political process some large group of illiterate do not believe that election are the only way to do politics. In such areas of population political leaders of mass action are likely to find potential support. Mass Illiteracy has been the main obstacle to state –sponsored political socialization through the print media in the past. This has been overcome by the electronic media, which is neither restrained by the ability to read and write or by the remoteness of villages from capital. The introduction to competition into broadcasting has brought in both diversity and sensitivity to consumer demands, vastly enhancing the appeal of the electronic media. Electronic media have been a process of political participation and electoral campaigns were the most effective tools of political socialization. For instance if you can not read or write remoteness by the village from capital brought diversity and sensitivity to consumer demand. The most tools for political socialization are political participation and electoral campaign. In Comparative Politics today page 687,690, 691and 692 have some tables with data that show more deeply about political socialization and political culture in India. According to the data fig. 18.1 page 687 Comparative Politics Today, formal education has systematically enhanced the legitimacy of the electoral process – the individual sense of efficacy goes up with education – confidence of individual in politicians increases.

Election campaign in rural constituency requires of a candidate who aspires to success that he visit as many as possible hundred of villages in an assembly constituency and at least a sample of the five hundred or six hundred villages of a parliamentary constituency. In each city, election campaign involves neighborhood street corner, rallies, house to house converging by candidates workers or parades through the city with the candidate himself riding in a jeep saluting the crowds as he/she drives through the town. There are three principles of means of communicating the messages of a party or of independent candidates during a campaign.

The first mean of communication is that each well organized party will issue a printed manifesto in both English and other ethnic languages, starting the distinctive position of the party of the type major issue of the day. The second means of communication is through public speeches by candidates to his supporters in the villages and city street corners. Third mean of communication is to approach the voters through private and implicit appeals. The candidates’ supporters may depart from the printed manifestoes and public statements of their candidates and may stress ties of castes between candidates and his brethren. His accomplishment or promises to do things for a particular village and localities, the candidates probity and his rivals with emphasis especially on any evidence that can be found that the candidate’s principal rival has had some criminal record or has had some criminal charges filed against him.

Voting Behavior is a multiplicity of factors effect voters’ decision at election time, including appeals to class, community, caste and faction loyalty as well as the personal attractions of popular and charismatic leaders. Large and important castes in a constituency tend to back either a respected member of their caste or political party with whom their caste member identifies. However, local factions and local states factional alignments, which involves inter-caste coalitions also are important factor in influencing society behavior.