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Premiering on Thursday, Jan. 20, the third season of NBC's "The Apprentice" is already hyping its new twist:  a battle between "book smarts" and "street smarts."

Nine brilliant book worms with college degrees and nine versatile entrepreneurs armed with only a high school diploma will enter the boardroom on January 20 kicking off the third season of NBC’s “The Apprentice.” Who will succeed and who will fail? Gone is the battle of the sexes, front and center is “book smarts” against “street smarts,” theory vs. practicality.

"For the third season of 'The Apprentice,' Mark Burnett (Creator & Executive Producer) and I have decided to take the series into a new realm," said Donald Trump, Executive Producer. "We wanted to see what would happen if we pitted college grads ("book smarts") against high school grads ("street smarts"). The result makes for fascinating television. Who will you root for?"

Trump’s trusted advisors, George Ross and Carolyn Kepcher will both return for a third season. Tasks will once again feature some of the biggest companies in the world and the weekly rewards will be better than ever. Expect plenty of new rules, new twists and boardroom shockers.

As the winner of the competition, the third “apprentice” will be granted the dream job of a lifetime with The Trump Organization and a hefty six-figure salary.